Ocean Spray Cranberries Inc. is taking beverage innovation to a new level with the launch of a hybrid drink made with real fruit juice and cold brew coffee.
Ocean Spray Brew has launched the new beverage in the U.S. at select stores such as Albertsons and Vons, but Canadians' thirst for novel drinks may bring the product to Canadian store shelves in the near future.
The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.
Ocean Spray Brew will be available in two flavours, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. The new drink features 100 per cent Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.
"Consumers are looking for natural ways to increase their energy, and Ocean Spray Brew provides an option to reap other health benefits while having their caffeine. We're bringing together the benefits of both health and energy in a delicious and innovative way," says Rizal Hamdallah, Chief Global Innovation Officer at Ocean Spray.