Bimbo Canada Bimbo Canada Teams Up With NBCUniversal For A Gru V

Bimbo Canada is teaming up with NBCUniversal's Minions. The program pairs Canadian brands such as Dempster's, Villaggio, POM, Sara Lee Little Bites and more with the “universally loved cultural powerhouse of Minions,” says Sylvia Sicuso, director of corporate affairs, Bimbo Canada.

After a collaboration that leveraged the Jurassic World franchise, Bimbo Canada is working again with the licensing agency Branding Streams. The Minions promotion, which spans social media, paid media, digital fliers, packaging and in-store displays, comes with consumer giveaways.

This marks Bimbo Canada's second time collaborating with Cineplex Entertainment, which will provide rewards giving consumers access to all films from the Minions franchise on the Cineplex Store to watch from the comfort of their home.

"After a very successful initial partnership with NBCUniversal and Jurassic World, Bimbo Canada is incredibly excited to team up with Carl, Steve, Kevin and the rest of the Minions," said Tania Goecke, vice president of marketing at Bimbo Canada. "This program brings some of Canada's most beloved bakery products together with fun characters from Minions: The Rise of Gru, creating exciting, limited-edition packaging and merchandise for Canadians to enjoy with their families."

To combat rising food prices, Bimbo Canada is also providing every participant with a $2 off digital coupon on Dempster's, POM and Ben's White & Wheat bread.

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