Market research firm BrandSpark International has announced the winners of its 2018 Most Trusted Awards for CPG brands in Canada. More than 18,000 shoppers were surveyed online for their choices in four categories: Food & Beverage, Personal Care & Beauty, Household & Pets, and Over the Counter Health.
The awards program is now in its fifth year. It operates independently of media and is based on the unaided responses of shoppers in the BrandSpark Canadian Shopper Study, one of the most comprehensive annual surveys of household shoppers.
“Building a strong foundation of consumer trust is critical today when consumers have more choices available than ever before,” said Robert Levy, BrandSpark president and CEO. “The top Canadian CPG brands establish trust by repeatedly meeting consumer expectations with great product experiences. The very best of these brands further elevate this trust with meaningful innovation while maintaining strong value and consistent quality.”
The full list of winners can be viewed here.