BrandSpark International has announced the winners of its 2018 Best New Products Awards. The awards are presented annually to the winners in 48 categories, spanning food, beauty and personal care, household, and pet products. Results are based on a survey of more than 15,000 Canadians.
Food winners include Dempster's 100% Whole Grains Seed Lover's Bread with CHIA, Maple Leaf Natural Selections Shredded Meats, Que Pasa Jalapeño & Lime Organic Tortilla Chips and Kit Kat Rubies.
oh naturel! Black Bean Bites, Quinoa Mushroom Burger & Garden Vegetable Bites won in the “Meat Alternative” category, Oka L'Artisan Portions won the “Cheese Snacks” title, and Nature Valley Crunchy Bar Granola was voted top entrant under “Breakfast Food.”
While taste remains the top factor determining food purchases, four out of five shoppers value ‘natural’ foods that are free of antibiotics, hormones and artificial flavours.
Half of those surveyed said they are less brand loyal this year than they were last year, although 7 in 10 said that when they try new products, they pick ones from brands they know and trust.
See the full results here.