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The Breakfast Club of Canada (BCC) is launching its annual back-to-school fundraising campaign with Walmart Canada to raise money for school and community breakfast programs. Despite Canada being a developed nation, 1 in 3 children risks starting school on an empty stomach.

Walmart is inviting its associates and customers to participate in this year’s campaign from September 28 to October 22 by donating at the checkout in-store and online on Walmart.ca. Walmart will also generously match customer donations, with a corporate matching grant of $820,000. For the past 19 years, Walmart Canada has worked with the Breakfast Club of Canada, raising more than $55 million. This long-lasting partnership is major support for the Club and its 3,183 programs in academic and community settings across the country to feed 490,974 children each day.

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