The Choose Canadian Seafood Task Force, as previously reported in Grocery Business, has announced the launch of its new, national awareness campaign aimed at encouraging consumers to choose Canadian seafood more often.
This campaign is timely for Canadian seafood producers and sellers out of a pandemic and geopolitical events that are impacting global food supply chains with disruptions and rising food prices.
“Only 30 per cent of seafood consumed in Canada is actually Canadian,” said Timothy Kennedy, president and CEO of the Canadian Aquaculture Industry Alliance.
The Smarter Meals Out of the Blue awareness campaign launches today along with a new logo and a new website ChooseSeafood.ca, which features helpful tips and family-friendly and unique recipes.
This project is funded via the Canadian Fish and Seafood Opportunities Fund (CFSOF). Learn more about the CFSOF here.