Campbell Canada has launched a collaboration with Campbell’s soup cans and artist Andy Warhol’s pop art.
The limited edition soup cans celebrate Warhol’s idea that “art is accessible to all,” and is available in four flavours.
"We are very excited about collaborating with The Andy Warhol Foundation on this pop art initiative and celebrating the enduring and inspiring relationship Andy Warhol had with Campbell's soup," says Mieka Burns, vice president marketing at Campbell Canada. "These special edition soup cans serve to remind us that there is joy, warmth and light that can be found in simple things around us. We look forward to bringing this concept to life through our campaign by sharing examples of real life pop art inspired by the cans – there are always new and creative ways we can brighten up our days."
Warhol believed that everyday items could be made into art. “In 1962, Andy Warhol changed the trajectory of contemporary art by depicting Campbell's soup cans on canvas," says Michael Dayton Hermann, director of licensing, marketing, and sales at The Andy Warhol Foundation. "It is only fitting that we pay tribute to the enduring legacy of these two icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration.