Campbell Soup

Campbell Soup sales have surged in the latest Nielsen data on CPG sales in the U.S. due to the “pantry-loading” effect of the current pandemic.

Tracked channel growth by food company sees Campbell Soup with the highest surge in sales in the U.S. with a 68 per cent increase in dollar sales year-over-year for the four-week period ending April 4.

Other key CPG companies noted in the Nielsen data:

B&G Foods +66%

McCormick +63%

General Mills +63%

Kraft Heinz +50%

Mondelez International +37%

Kellogg +37%

Nestle +33%

Danone +25%

Hershey +11%

Simply Good Foods +0.7%

According to an online report on, all the food companies saw sales cool off during the last week of the tracking period from the pace of the three weeks prior.

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