fermesdhiver

After launching its concept a year and a half ago, Quebec company Winter Farm is inaugurating its first industrial unit in Vaudreuil. With a total area of 1,150 m2, the project carried out in two phases in partnership with Les Serres Vaudreuil becomes the largest controlled-environment vertical strawberry farm in Canada.

Every year, between October and June, over 180,000 kilograms of strawberries will be grown, which is the equivalent of production yielded by more than 2 hectares of traditional greenhouse area.

Under its commercial agreement with Sobeys, Fraise d'Hiver strawberries will make its progressive market entry in fifteen IGA stores in the west end of Montréal and Southwest Quebec during the winter of 2021-2022. Grown locally in an eco-responsible manner and without chemical pesticides, Winter Farm says its strawberries offer a real alternative to imports from California and Mexico.

"At IGA, supporting local production and cooperating with local entrepreneurs like Winter Farm is a priority for us and for our merchants. Winter Farm has successfully brought together innovation and boldness by creating a unique and responsible farming concept. We are proud to be the first distributors of Fraise d'hiver strawberries and to be able to bring them to our customers exclusively at IGA, thanks to this association." - Francis Bérubé, Head of fruit and vegetable marketing for Sobeys.

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