The Canadian Health Food Association (CHFA) has developed a new name and look for its trade events: CHFA NOW. Starting in April 2022, all of the association's events will be known and promoted under this new name.
Aaron Skelton, president and CEO of CHFA, says CHFA NOW, which stands for Natural, Organic and Wellness, says the organization wanted to rebrand its trade events to better reflect members and the diversity of the retail products they supply in Canada.
"As we gear up for 2022, including the return to in-person events, we wanted to create a clear point of differentiation between the value we deliver as an Association and what brands and retailers can expect at our iconic events", says Skelton. As an acronym for Natural, Organic and Wellness, we think this new name better represents all the amazing brands, retailers and companies that join us each spring and fall and reflects the diversity of products that Canadians look to as part of a healthy lifestyle."
CHFA's next in-person event will be CHFA NOW, which takes place April 21-24 in Vancouver. Visit chfanow.ca for more details.