Online buying

Despite all the publicity online grocery sales are generating, consumers in Canada have been relatively slow to embrace the concept.

Michael von Massow, director of the Food Innovation Laboratory at the University of Guelph, recently told BittMint that online grocery sales still represent a small slice of total grocery sales in Canada.

In a recent Financial Post story, Suthamie Poologasingham, an e-commerce researcher and retail consultant at J.C. Williams Group, said “Canadian retailers are still very much in a stage of testing and trying to figure out the cost infrastructure.”

Nonetheless, growth projections are strong, and big retailers need to stay on top of the online trend, Robert Tallack, president of ConversionPoint Technologies, told BittMint.

“While it’s true that online grocery shopping accounts for only 2 per cent of the current market, it’s projected to double by 2020,” Tallack said. “In Great Britain, they’re already at 7 per cent. And when you look across the border to the United States, you’ll see projections as high as 25 per cent by 2025. So the opportunity is absolutely there.”

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