Despite admitted and alleged bread price-fixing, Canadian grocery chains are highly trusted by their customers, a new study says.
The Argyle Public Relationships Index, conducted annually by Leger Research and Argyle Public Relationships, found that 86% of Canadians are very or somewhat satisfied with the grocery retailer they use the most.
Asked about the price-fixing, 47% say it has no effect on their opinion. Thirty-three per cent said their opinion worsened and 9% say it worsened significantly. But 78% agree their main grocer "takes care of people who are likely to shop there" and 77 per cent say their grocer is committed to meeting their expectations.
"The grocery category has done a good job looking after its customers over the years, and that can help affected retailers ride out the storm," says Lisa Covens, Leger's vice president of Communications and Public Affairs.
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