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Goodfood’s “Change of Taste Survey” conducted by Angus Reid shows that Canadians’ tastes are changing, from the way they’re cooking to what they’re eating and how they’re buying food.

The survey explores how Canadians' preferences around food have changed and how they are finding joy and connection through food despite rising costs.

The Rising Cost of Food

  • The rising cost of living has changed how and how often Canadians cook at home: three-quarters (75 per cent) say they dine out less often as a result and 70 per cent say inflation has shifted the way they cook.
  • Over a third of Canadians (34 per cent) say higher food prices will impact their holiday cooking, highest among those 18-34 at 39 per cent.
  • Despite rising costs, 86 per cent of Canadians say they are willing to spend more on food they know is healthier for them.

Nothing Like a Home-Cooked Meal

  • On a typical night, 78 per cent of Canadians would prefer to cook a quality meal at home rather than get takeout or go out to eat. This is highest among Canadians 55+ (83 per cent).
  • Only 6 per cent of Canadians prefer to dine out at a restaurant on a typical night. Surprisingly, interest in dining out is lowest among 35-54 year olds at 3 per cent.
  • Canadians are cooking breakfast and lunch at home more often now than before the pandemic – 46 per cent said they cook breakfast at home every day and 30 per cent said the same for lunch, compared to 41 per cent and 27 per cent respectively pre-COVID.
  • Eighty-two per cent of Canadians are interested in improving their cooking and meal planning skills at home.

Planning For the Holidays

  • Thirty-six per cent of Canadians are concerned about COVID-19 impacting guests’ attendance this holiday season. This sentiment is highest among Canadians 55+ (39 per cent).
  • When thinking of having holiday meals, nearly a third (35 per cent) of respondents said catering to dietary preferences was a concern.
  • Fifty per cent of Canadians are worried supply chain issues and access to the right ingredients will impact holiday meals.

Finding Joy in Food

  • Seventy-nine per cent of respondents feel that cooking is an activity that helps build connections.
  • Majority (86 per cent) of Canadians believe it is important for family and friends to sit down together for meals. More than two-thirds (63 per cent) of the country dines with family or friends 4 or more days of the week.
  • Canadians overwhelmingly agree (90 per cent) that cooking has a positive impact on their wellbeing.

Canadians Support Eating Local

  • Ninety-one per cent of Canadians say they would be willing to spend more on food that they know is locally grown or Canadian.
  • Two thirds (60 per cent) of respondents said they’re willing to spend more on food that they know carries a lower carbon footprint.
  • Seventy-eight per cent of respondents said they were willing to spend more on food that is sustainably sourced.

These are findings of a survey conducted by Agnostic from November 8th to November 10th, 2022 among a representative sample of 1,015 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 3.5 percentage points, 19 times out of 20.

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