General Mills Canada CHEERIOS 4

The Olympic Games in Beijing are quickly approaching, and Cheerios is putting the power of cheer in the hands of fans across Canada. Once again, athletes will be performing without the cheers of Canadian fans in the stands and now more than ever they are feeling the pressure and stress of representing our country. To help empower Team Canada and support Canadian athletes as they go for gold, Cheerios Cheer Cards are going digital. For the first time ever, boxes of Honey Nut, Multi-Grain and Yellow Box Cheerios will feature a QR code inviting fans to submit digital cheers to inspire and motivate Team Canada athletes.

"Behind every athlete, there are thousands of passionate fans," says Jeevan Grewal, brand experience manager of Cereal and Snacks, at General Mills Canada. "For the past 12 years, we've fostered a connection between athletes and fans through our Cheer Card program. This year, we wanted to find a way to deepen that connection and enable fans to share their cheer in new ways. We hope that they still feel the love and support from afar."

The Canadian Olympic Committee and General Mills Canada Corporation have renewed their partnership through to the end of the Los Angeles 2028 Olympic Games, confirms Vince Mendes de Franca, president at General Mills Canada.

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