On Thursday, November 17, 2022, the Canadian Health Food Association (CHFA) along with a delegation of members is in Ottawa representing the natural products industry by speaking to Members of Parliament about the stifling effects over-regulation is having on natural health products in Canada.

"We're a growing industry that provides Canadians with many of the necessities they need to take a proactive approach to their health and wellbeing," says CHFA president and CEO, Aaron Skelton. "But rapidly changing regulations, modelled off inaccurate data, are squeezing us too hard, limiting innovation, jobs, and competitiveness. Canadians will see the cost of many of their favourite brands continue to rise if we don't get this under control."

According to the CHFA, 75 per cent of Canadians report they have used dietary supplements (like vitamins, minerals or probiotics), which are classified as Natural Health Products (NHPs) under Canadian regulations. Accounting for personal care products, like toothpaste and deodorant (also regulated under the NHP framework), this number only increases.

"This is a $4B industry, and there is a massive opportunity to support business, unlock tax revenue and provide Canadians access to proactive health solutions," says Skelton. "We're meeting with Government today to ask them to look at the bigger picture of what our industry is facing. Government has an opportunity to course-correct regulations that currently limit product innovation and increase the financial strain on businesses already struggling. We're looking forward to collaborating on a better path forward." 

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