Chicken Farmers of Canada is launching a new logo, one that revitalizes its corporate look and demonstrates, visibly, its ability to adapt and change.
This new logo incorporates the distinctive chicken from the Raised by a Canadian Farmer brand logo, as well as other key brand markers. The main goal for the new logo is to ensure that there is a visible and identifiable connection between the corporate identity and the brand.
The Raised by a Canadian Farmer brand for Canadian chicken was launched four years ago. The brand continues to grow in the hearts and minds of Canadian consumers, with 36 national and regional industry partners actively using the logo. And, recent studies show that 87 per cent of Canadians believe that it is important that Canadian chicken be labelled as Canadian and that Canadian chicken is raised by farmers they can trust.