From left: Ontario Premier Doug Ford; Jackie and Larry Levin, Shalom Village; Dave Iacobelli, Clorox Canada; and Lisa Levin, AdvantAge OntarioFrom left: Ontario Premier Doug Ford; Jackie and Larry Levin, Shalom Village; Dave Iacobelli, Clorox Canada; and Lisa Levin, AdvantAge Ontario

Clorox Canada is expanding its pandemic relief efforts with the launch of a new program that supports seniors living in long-term care homes.

“Support with Strength” is designed to help seniors in long-term care facilities to feel safer, connected and supported during the ongoing pandemic. As part of the program, Clorox will work with the Ontario government and AdvantAge Ontario to donate their Total 360 Electrostatic Spray Disinfection Systems to 25 long-term care homes around the province, as well as accompanying disinfectant for each facility.

"In the first few weeks of the pandemic, it became clear that those living in long-term care facilities and their staff were going to be particularly susceptible to the SARS-CoV-2 virus. We made a conscious decision to provide LTC homes across Canada with disinfecting products to support their safety and protection," says Dave Iacobelli, president and general manager of Clorox Canada. "We are also aware of the impact that social isolation has had on LTC residents. We wanted to go beyond our product donation and have our brand truly play a role in making the lives of seniors better."

The builds off of Clorox's $1 million donation of disinfecting products to long-term care homes in Ontario, Alberta and British Columbia in support of Canada's pandemic relief efforts.

Clorox supports seniors Clorox Canada has launched the Support with Strength program to support seniors. From left: Dave Iacobelli, Clorox Canada with Ontario Premier Doug Ford.

In conjunction with product donations, Clorox will lead a series of other initiatives to help seniors remain connected to their friends and families. Many long-term care homes have placed strict visitor policies since the pandemic began, so to help alleviate the feeling of isolation, Clorox will be donating and distributing one hundred (100) iPad tablets to those same 25 LTC homes in .

In addition, Clorox has partnered with the 'Caring and Connecting Pen Pal Initiative', a nationwide organization based in  and  whose mission is to empower and uplift seniors by connecting them with community volunteers. Through the partnership, Clorox will support in creating and delivering virtual and physical 'Letters of Kindness' to seniors in long-term care homes and retirement homes across .

"Clorox has an opportunity to do more for our seniors to help keep them safe and supported through this difficult time and we want to encourage others to do the same," says Iacobelli. "This is only the beginning of our commitment."

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