Coca-Cola Canada Bottling has announced that Santa will be trading in his sleigh for an iconic red Coca-Cola Canada Holiday Truck, travelling from coast-to-coast and delivering seasonal joy and optimism. The Holiday Truck Tour is expected to pass through over 100 communities, safely bringing Canadians together and featuring some holiday magic and the big guy himself. After nearly two years of cancelled holiday gatherings, Coca-Cola Canada Bottling is partnering with The GenWell Project, the Canadian-led Global Human Connection Movement, to reinforce the critical importance of togetherness.
"As Canada's local bottler and a family-owned business, our Mission is to deliver optimism and create better futures for our communities," says Todd Parsons, Coca-Cola Canada Bottling CEO. "After two years of being apart, we want to bring magic to our employees, customers, consumers, and Canadian communities. The Holiday Truck Tour is designed to enable those special moments of togetherness that we've all been sorely missing."
The festively decorated, twinkling lights of the Holiday Truck are an iconic symbol of Holiday magic. The Tour will kick-off with its first stop in St. John's, Newfoundland on November 13 and the last stop in Victoria, British Columbia by mid-December. At select flagship events, the Holiday Truck will be accompanied by onsite local musical guests and entertainment, snow globe displays, along with photo opportunities with Santa from a safe distance.
Visit DeliverTheMagic.ca for full information on the tour, safety protocols, and to find out when and where the Holiday Truck will be stopping.