Conagra Brands Inc Slim Jim teams up with basketball star Chr

Canadians can expect to see more of Chris Boucher, a well-known professional basketball player, as he becomes the newest ambassador to sign with Slim Jim.

The brand celebrated for its Snap into a Slim Jim slogan, initiated an opportunity to partner with this well-known Canadian athlete after discovering he was an enthusiast of the snack.

"Slim Jim has been one of my favourite snacks for as long as I can remember, so it's really exciting to have an opportunity to partner with the brand," says Boucher. "I always have Slim Jim on hand, whether it's at home or at practice, so I'm thrilled to work with them and bring the brand closer to my fans in Canada."

The endorsement partnership includes the use of Boucher in advertising materials, including social media and in-store displays at retailers across the country.

"When we learned Chris' love of Slim Jim®, we couldn't wait to work with him," said Andrea Stodart, Marketing Director for Snacks at Conagra Brands. "With the snacking industry continuously growing, we saw this opportunity as a game-changer. We are so excited to partner with one of the greatest athletes in Canada and to reach the next generation of fans – fans of snacking and fans of the sport!"

The partnership brings an opportunity for further accelerated growth in Conagra's Snacks portfolio. Conagra has a proven approach to innovating and growing brands through product innovation and snacks remain an opportunity for building incremental growth. Conagra plans to capitalize on the demand within its recognizable snack line-up, with a particular focus on protein-based products.

Boucher is a St. Lucia-born, Montreal-bred player and well-known athlete across the country. Slim Jim® has partnered with this young and remarkable competitor to serve as a brand ambassador across Canada. Boucher will appear in promotions and advertising.

Share your company and people news with the industry.
Contact Grocery Business’ content manager
Stacey Newman ([email protected])

Back to Top