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Local craft producers of beer, wine and coolers need to grow following the COVID-19 pandemic and Ontario’s convenience stores are promoting a made-in-Ontario solution to make that a reality, according to the Convenience Industry Council of Canada (CICC). The channel is calling on the Ontario government to allow convenience stores to sell Ontario-produced beverage alcohol products, helping provincial producers as well as enhancing choice and convenience for the thousands of Ontarians that visit stores every day.

“Ontario’s convenience industry is committed to helping local producers by selling 100 per cent made-in-Ontario beer, wine and coolers from now through 2022,” said Anne Kothawala, President and CEO of the Convenience Industry Council of Canada. “Our stores are ready to offer new retail opportunities to these small businesses that help them emerge from the pandemic even stronger.”

CICC’s proposal will enable convenience stores to promote and sell these products. With 8,500 locations, the province’s convenience channel can break down barriers to entry for Ontario’s beverage producers and help them reach a broader market, according to the CICC.

Learn more about CICC’s campaign at www.chooseconvenience.ca.

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