Couche-Tard Inc. is partnering with McGill University to launch a retail innovation lab at McGill’s Bensadoun School of Retail Management.
It will be a live testing ground for technology, aiming to transform the customer experience. This is one of the first retail laboratory stores where a university and retailer have become partners.
"This new store on the McGill University campus is a unique demonstration of our commitment to find new ways to make our customers' lives a little easier," says Deborah Hall Lefevre, Chief Technology Officer, Alimentation Couche-Tard Inc. "At Couche-Tard, we are always searching for innovative solutions that improve the experience for our customers in our stores. By having a live laboratory, we are confident that the research projects and technologies successfully tested at the lab may eventually be implemented in some of our 14,220 stores across our global network," she added.
The lab is now open with reduced hours and a limited amount of customers in the store.
See the retail innovation lab here.