The Canadian Produce Marketing Association (CPMA) has announced 18 rising stars who will participate in the 2023 Passion for Produce (PFP) program in Toronto. PFP was created by CPMA in 2010 for young professionals in the produce industry to accelerate their professional development through a mentoring experience at the CPMA’s Annual Convention and Trade Show.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” said Ron Lemaire, CPMA president. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.” Over the three-day Convention and Trade Show, PFP participants will be partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada.

PFP participants gain knowledge through first-hand experiences, discussions, and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry. Participants develop lasting relationships with mentors, fellow candidates, and other industry leaders that will guide them through their careers.

This year marks the 13th edition of the PFP program. 190 individuals have participated in the program representing over 60 member companies. The call for applications for the 2024 PFP program will open in fall 2023.

Read about this year’s participants.

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