The Canadian Produce Marketing Association (CPMA) is joining industry partners to mark the World Fruit and Vegetables Day which will be held on October 15, 2021.
World Fruit and Vegetables Day is an international initiative to highlight the benefits of eating fruits and vegetables.
This year, the World Fruit and Vegetables Day goals align with those of the United Nations’ International Year of Fruits and Vegetables (IYFV) campaign. Launched in December 2020, IYFV is an all-year-round campaign that aims to raise awareness about the importance of fruits and vegetables in human nutrition, food security, and health.
From October 8-15, the Canadian produce industry will feature several activities, including:
- Recipes showcasing fruits and vegetables from different continents;
- Contests on social media where consumers can participate and win prizes;
- Recipe demonstrations from renowned Canadian chefs, and more.
The produce industry invites all its members to join it and celebrate the diversity of fruits and vegetables, and the people who produce them and share knowledge about fruits and vegetables with consumers on this special occasion, according to the CPMA.