Crave PR has changed its name to We Are Crave, a full-service branding, marketing, and PR agency specializing in food & beverages, agriculture and sustainability. Along with the new name, the company also unveiled its new brand, website, and ad campaign, entitled, “We Grow Your Business, No Bull.”

Founded in 2009 by company president, Saskia Brussaard, We Are Crave will continue to service manufacturers and retailers, growers and farmers, as well as entrepreneurs, innovators, and change-makers from food, agriculture, agritech and environmentally sustainable sectors from across Canada and internationally.

Brussaard is joined by Andreas Duess who will lead branding and creative strategy. In 2009, Duess co-founded Canada’s largest food marketing agency, which he left in 2022 to launch his own functional mushroom beverage start-up, Auralis Botanical Brewing Company.