Amazon has announced that Cyber Monday has, once again, been the single biggest shopping day in company history. More products were ordered worldwide on Monday than on any other day of the year.
The “Turkey 5” – the five major shopping days starting with US Thanksgiving and continuing through Cyber Monday – broke records as customers in the US purchased millions more products over the five day period compared with the same period last year. Amazon.com customers ordered more than 180 million items in total over the five-day period.
For the second year in a row, Whole Foods Market broke its all-time record of turkeys sold during the Thanksgiving season. Amazon says that more customers than ever opted to have their turkeys delivered this year with AmazonFresh and Prime Now, and purchased hundreds of thousands of prepared holiday meals at Whole Foods Market.
Last-minute ingredients for Thanksgiving meals were top of mind for customers shopping Whole Foods Market through Prime Now – lemons, celery, and onions were the bestselling items the day before Thanksgiving.
Alexa was busy too, Amazon says:
- Customers asked Alexa to set nearly twice as many timers on Thanksgiving Day than any other day this year.
- The most popular named timer for Alexa on Thanksgiving Day was “turkey,” followed by “pie,” and “stuffing.”
- Customers asked Alexa for nearly twice as many recipes and cooking advice this Thanksgiving as they did last year.