Deloitte on loyalty programs

In the Deloitte column from our Jan/Feb 2019 issue, three retail and customer strategy experts weigh in on the transformations underway in the customer loyalty business. Retailers are experimenting with new partnerships, in-house programs and pay-to-play models. Point programs are no longer a differentiator but the price of entry. “The onus is now on retailers to deeply understand customers and make strategic choices on how to best serve them.”

Get their full take on the new loyalty landscape.

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