Two companies are expanding their plant-based meat offerings in grocery stores across Canada and the products will be available in the meat section of the stores.
Vancouver-based plant-based meat manufacturer Modern Meat is rolling out its products in the frozen meat section and food service division of Urban Fare, which is part of the Save-On-Foods family.
Modern Meat plans to expand its product line throughout the various Urban Fare locations across British Columbia and Alberta. The Modern Meat product line is currently available in select Urban Fare restaurant locations and will become available on Urban Fare retail shelves in the near future.
And Beyond Meat has launched its latest iteration of its Beyond Burger, which is being co-produced at a manufacturing facility in Quebec for supply across the country.
Beyond Meat says that Canada continues to be an important part of Beyond Meat’s long-term growth strategy and producing the Beyond Burger locally in Canada enables the company to better serve the Canadian market, while reducing the company’s environmental footprint.
“We look forward to providing the Canadian consumer with our latest burger iteration and to furthering our commitment to this important market by investing in local production. Our process of rapid and relentless innovation in service of the consumer, and making investments in the markets we serve, are key pillars in our company’s strategy to provide delicious and nutritious plant-based protein with a lower environmental footprint,” says Beyond Meat Ethan Brown, founder and CEO.