Farm Boy plans to open three new locations in Ontario: Harbourfront in Toronto, Bronte in Oakville and Greenbank in Ottawa.
The announcement is the latest in the chain's ongoing expansion plans. The three new stores bring the total locations to 43. When Empire Company acquired Farm Boy in 2018, it had 26 stores. At that time, Empire announced plans to double its store count over five years through new builds and conversions of some existing Sobeys locations. Since December 2018, Empire has opened five new Farm Boy locations and announced plans for 12 more stores.
"Farm Boy's unrivalled fresh food offer and popular private label brand have connected tremendously with customers in Ontario," says Michael Medline, president and CEO of Empire. "This format is a clear winner for us and is part of our Project Horizon commitment to grow market share and optimize our store network over the next three years."
Farm Boy is in different stages of development on more than 25 new stores in Ontario, a mixture of new builds and conversion sites that will range in size from 12,000 square feet to a 38,000 square foot signature store.
"We're continually evolving our offer to deliver Farm Boy's signature fresh food and convenience to communities across Ontario," says Farm Boy president and general manager, Jean-Louis Bellemare. "Our team is dedicated to delivering unique, interesting and amazing products and the exceptional customer experience so many of our customers have come to enjoy."
Empire says that in addition to the conversion of some Sobeys into Farm Boy locations, Sobeys Airport Road will close in the fall of 2020 with plans to open as a Chalo! FreshCo in Spring 2021.