Farm Boy's rapid expansion continues with the grocery retailer announcing plans to open ten stores, which includes the recent opening of its Burlington, Ont. location.
"We've delivered a world-class fresh-market shopping experience for 38 years," says Jeff York, co-CEO, Farm Boy. "Our in-store experience and fresh food offering continues to evolve with our customers and get stronger with each store we open. We're delighted to see how well our offer continues to resonate with our customers. Farm Boy is entering an exciting phase of our growth plans as we expand our presence in the GTA and Ottawa, while also entering new markets like the Niagara region."
he Farm Boy store count will grow in a mix of urban and suburban communities with diverse store sizes and formats to fit the needs of local communities. In the GTA, Farm Boy will expand to include locations in Newmarket and in Toronto at College Park, Yonge and Soudan, Front and Bathurst, Dundas West and Aukland, and Dupont and Christie. In the Niagara region, Farm Boy will open its first store in St. Catharines. Farm Boy's presence in its Ottawa home will grow to include new locations downtown on Metcalfe Street and at the Ottawa Train Yards. Including Burlington, these 10 stores will bring the total Farm Boy Ontario store count to 37.
The new stores will range in size from 12,000 to 38,000 sq ft. All will feature the core Farm Boy fresh food experience including an extensive selection of farm-fresh foods, chef-inspired take-out meals and popular private label specialty products. As well, the stores will continue to offer a broad selection of locally made, organic, and plant-based foods.
Voted Best Customer Experience in Ontario for the second year in a row, according to the Leger "2018 Wow Customer Experience Index", the Farm Boy fresh food experience continues to win over customers in existing and new communities. "We've come a long way from our first small produce store in Cornwall", says Farm Boy co-founder and co-CEO Jean-Louis Bellemare. "Since day one, we believed that if we made our customers happy, they would come back. This concept has worked for us so far and we will continue to focus on providing an outstanding customer experience as we grow. The customer will forever be at the heart of everything we do."