The Minister of Agriculture and Agri-Food announced an investment of over $244,000 to support the Canadian Centre for Food Integrity (CCFI) and work to build public trust in Canada’s food system.
The investment aims to share information with Canadians about food production and allow food producers to share their stories.
Through CCFI’s Its Good Canada website, it hopes to share accurate and transparent information about food production in Canada.
"We are very excited to receive this funding from the Government of Canada for It's Good, Canada,” says John Jamieson, president and CEO of CCFI. “Building public trust in Canadian food is an important component of the Canadian Agricultural Partnership and this support complements the work we've been doing since 2016, when CCFI was formed to help earn public trust in Canada's food system. This contribution will be used to highlight the outstanding work of farm families and others who continue to deliver safe, nutritious food to Canadians and people around the globe."
The CCFI was established in 2016 as a non-profit to build public trust in the food system.