During the recent Canadian Cattlemen's Association (CCA) directors meeting in Ottawa, Marie-Claude Bibeau, the Minister of Agriculture and Agri-Food, announced nearly $200,000 in support of their Verified Beef Production Plus (VBP+) program and remote auditing.
The VBP+ program is a voluntary certification program administered by the CCA to certify beef cattle operations meet high standards for food safety, animal care and environmental stewardship.
The funding will go towards a web portal and an app for remote audits, which will make it easier for cattle producers to access the VBP+ program.
This additional funding brings the total Government of Canada investment into VBP+ and its environmental component, the Certified Sustainable Beef Framework, to $1.9 million.
With over 1.6 million cattle already under the management of certified VBP+ operations in Canada, this announcement will help more cattle producers meet market demands for sustainably raised beef as shoppers increasingly look to grocery store aisles for sustainable and humane food options.