Fever-Tree has announced its official vendor of record change to Tree of Life Canada.

Beginning with foodservice earlier this year, the transition will culminate on September 1st, 2022, with the grocery business transferring to Tree of Life Canada as Fever-Tree’s exclusive national distribution partner.

“We at Tree of Life are honoured and excited to take on the Fever-Tree brand exclusively in Canada. Fever-Tree is a perfect pairing with our tasteful collections of brands and matches our purpose to curate unique brands and bring elevated food & beverage experiences to Canadians. We look forward to growing it to new heights in retail and foodservice,” says Lisa McNeil, president of Tree of Life Canada.

Says Kris Steed, country manager of Fever-Tree Canada: “Fever-Tree first arrived on Canadian soil over fifteen years ago and has experienced incredibly exciting and explosive growth. Canadians continue to premiumize; choosing to drink better. This next step, in partnership with Tree of Life, will drive us towards our bold ambitions for Canada, setting us up for success for years to come.”