Canadian technology company in digital savings content, Flipp, has announced, as part of the launch of the company’s new Shopper Consideration Platform, the acquisition of reebee, Canada’s second-largest digital savings distribution channel. With this acquisition, Flipp aims to increase its reach across the country. Flipp will maintain both the reebee and Flipp brands.
“Flipp is on a mission to deliver unique digital shopping experiences to every Canadian household, every week. We know Canadians spend an average of four hours per week deciding what to buy & where to buy, with 80 per cent of shopping decisions made prior to entering the store,” said Michael Silverman, CEO of Flipp. “With the addition of reebee, we have two of Canada’s most trusted shopping brands coming together to expand the Flipp Shopper Consideration Platform….The Platform offers retailers and brands the ability to curate and distribute digital shopping experiences that drive trips and baskets. We enable our partners to intercept shoppers during the critical, consideration phase of the shopping journey. We are excited to help our partners move from online ads that shoppers actively avoid to experiences that shoppers actively seek out.”
Founded in 2012 with headquarters in Kitchener-Waterloo, Ont., reebee has two million Canadian monthly users. The 80-member team will continue to operate under the reebee name, as a Flipp subsidiary.