Flow has announced it will be the official water partner of the Club de Hockey Canadiens’ Montréal Canadiens organization and the exclusive water supplier for the Bell Centre and the Bell Sports Complex. The Flow-Montreal Canadiens partnership includes a comprehensive media plan that comprises rink board advertising during game play, at-concession advertising, in-market point-of-sale programming, and digital and social media activations.
Flow’s CEO, Maurizio Patarnello, said, “We are pleased that we will be the official water partner of the Montreal Canadiens and the exclusive water supplier for the Bell Center and the Bell Sports Complex, reaching millions of fans in Quebec and across North America. This partnership will significantly increase brand awareness, encourage trial of Flow products, and create positive experiences that resonate with our consumers’ health and fitness-oriented lifestyles. Flow is an ideal hydration choice for a world-class athletic organization like the Montreal Canadiens. We look forward to a productive partnership together.”