Flow Water has won the 'Best Marketing Campaign' category for the Global Water Drinks Awards 2021. The industry's only Global Water Drinks Awards are designed to celebrate excellence and innovation across every category of the packaged water industry.
This spring and summer, Flow launched the "Beautiful Inside and Out" and "Uplifting Hydration" ads, which featured a compelling and diverse range of iconic personalities recognized for their commitment to health, wellness, and sustainability, inspiring consumers to do better and be better.
The Flow "family of talent" featured in the campaign included many of the brand's celebrity investors and shareholders including Grammy-nominated singer-songwriter Shawn Mendes, who is also Flow's sustainability ambassador, and Award-winning actress, director, producer, activist, and founder of health and wellness platform re-spin, Halle Berry, amongst other celebrities.
In addition to winning the Best Marketing Campaign, Flow was also a finalist in three separate categories for the awards, including Best Brand Extension, Best Flavored Water, and Best Functional Water.