Chicken rules the roost

 

Chicken tops the protein list for Canadian shoppers, says a new survey conducted by Leger for Chicken Farmers of Canada.

Eighty-four per cent of Canadians buy fresh chicken regularly, and 90% list it among the top three meats of choice, ahead of beef (72%), pork (52%) and other meats.

The prime attractions are flavor/taste, chicken’s versatility as a food, and the fact that it’s a healthy source of protein.

The survey also found Canadians have some misconceptions about chicken farming. Only 43% believe Canadian chickens are raised without hormones or steroids – although they haven’t been used at all in Canadian chicken production in more than 50 years. But the industry got good marks for animal welfare standards and sustainable practices.

 

 

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