Fresh City Farms, an urban farm and omnichannel grocer, plans to expand its food services in the Greater Toronto Area (GTA) with support from investors including Telus Pollinator Fund. For Good, Good & Well, Dragonfly Ventures, Bennett Church Hill Capital and other private investors.
Fresh City founder and CEO Ran Goel says the funding will enable the organization to build out an 11-acre urban farming destination in Toronto near Downsview Park.
"By engaging in sustainable urban farming practices and working with other like-minded innovators, Fresh City delivers a food experience that respects our bodies, our planet, and our shared tomorrow. This funding will help us bring the best of seasonal produce, sustainable agriculture, and house-made prepared foods to as many Ontarians as possible," says Goel.
Throughout the COVID-19 pandemic, Fresh City has supplied Ontarians with an assortment of fresh, organic produce, chef-inspired prepared foods, freshly baked bread and pastries from Mabel's Bakery, organic and 100 per cent grass-fed meat from The Healthy Butcher and drip coffee from Propeller Coffee.
In 2020, the company launched a new store at the corner of Bay and Gerrard streets in Toronto, serving the grocery needs of thousands of front-line workers at nearby hospitals. This opening marked Fresh City's eighth location across all three brands under the company's umbrella and recently expanded to include a Bottle Shop featuring organic and vegan wine, beer, and spirit offerings.