Fresh St. Market has launched a program in all its stores to support local farmers.
Farm to Fresh St. Market is a partnership with 20 B.C. farms who will bring produce from their crops to Fresh St. Market's five locations in the province.
“At Fresh St. Market, we’ve always had a mandate to promote B.C.-grown produce and goods and now we’ve opened up an opportunity to support at least 20 farmers and their crops, in new ways,” says Mark McCurdy, vice president, Fresh St. Market. “With our new Farm to Fresh St. Market Saturdays, we hope to further increase our customer’s access to local produce. Eating local and buying local is more important now than ever. It’s exciting for us, especially with berry season already here.”
Fresh St. Market is trialing the new program with strawberries from Abbotsford, B.C.'s Berry Haven Farm, baby eggplants from Delta’s Windset Farms, and new baby potatoes from Heppell’s Farm in Surrey. A special section will be designated for Farm to Fresh St. Market, which officially launches on Saturday, June 13, with a wide range of fresh local produce.
“Over the years, Fresh St. Market has developed great relationships with local farmers, and we hope this new initiative will encourage our customers in joining us to support them,” adds McCurdy. “Summertime is when our province’s best harvests gets to shine - Okanagan peaches, cherries, heirloom tomatoes. We will even have cantaloupe melons coming from Oliver’s S&G Farms and Mann’s, as an example.”
Participating farms in the future will include Surrey’s Kim’s Farm, Keremeos’s Brar Farms, Osoyoos’s Brar Orchards, Oliver’s S&G Farms, Abbotsford’s Lepp Farm, Aldergrove’s Jit Bains Farms, and Surrey’s Heppell’s Farm.
Additional local produce customers will start seeing pop up in Fresh St. Market stores include coronation grapes, snap peas, kale, hot peppers, yellow watermelons and BC Bartlett apples.