Freshco has opened a new store in Saskatchewan. Mike Venton, the general manager, discount format for Sobeys Inc. tells Grocery Business that its “fifth store in Saskatchewan is the second one in Regina. So now we are in the north and the south of town.”
Venton explains that a customer stopped him in the parking following the opening to thank him for the selection of products, some of which she said she couldn’t find elsewhere. Venton says Freshco is interested in fulfilling the local community’s needs. Freshco Albert Street carries a large selection of Filipino and South Asian foods. “Be more relevant to the market—this is a strategy we try to employ,” explains Venton. “As we learn about the customers, we'll keep evolving,” he says.