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American online grocery delivery service FreshDirect has released its top food trends picks for 2023.

"Led by our best-in-class merchant team, FreshDirect is consistently on the pulse of what's trending and what's to come in the online grocery marketplace," said Scott Crawford, chief merchandising officer, FreshDirect. "Our extensive and long-standing relationships with farmers, fishermen, artisans and producers, combined with our proprietary data systems, enable us to determine the next wave of industry innovation and the latest in customer interests and needs. 2023 will usher in a new year of online grocery trends that underscores the ever-growing need for convenience, value, and most of all, the best in fresh quality."

FreshDirect's top trends for 2023 include:

  • Just Do It...Yourself—The kitchen takes centre stage when it comes to DIY at home. Social media has increased the popularity of do-it-yourself items such as butter boards, which have given way to artistically decorated breakfast and dessert boards. Folks are returning to hosting parties and larger gatherings again, and they want to impress their friends with easy-to-assemble items and cocktails that look just as good as they taste. Let the people graze!
  • A Nod to Nostalgia--Novelty treats will fill up baskets as shoppers indulge in some of their favourites from "back in the day." From Ring Dings and mini powdered donuts to coffee cakes and retro cocktails, what's old is new again.
  • Loyalty to Local--Buying locally-sourced products helps consumers feel connected to their food. Supporting local economies, better freshness/longer shelf-life and discovering unique products with regional flair and flavour, are just some of the reasons why consumers prefer to buy local.
  • The Conscious and Caring Consumer--Customers want more transparency and have taken an interest in buying from brands that are more values-based or mission-driven and this trend is reflected in their baskets. By supporting such brands and buying authentic ingredients, people are building community through food. Sourcing and sustainability are paramount to FreshDirect's approach to selecting its vendor partners and product offerings.
  • Lots of Love for Private Labels--Value-seeking customers will continue to gravitate toward private brands, such as Nature's Promise, in both shelf-stable and fresh categories, because of quality and value. Products include packaged greens, olive oils, and vinegars, frozen fruits and vegetables, cleaning products, and pet food.

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