General Mills Collectibles image

General Mills Canada is putting free collectibles in boxes of cereal for the first time in 15 years.

One million boxes of Cheerios, Cinnamon Toast Crunch and Lucky Charms are now available, including three spoons that change colour with temperature.

“Canadians remember the delight of sitting around the kitchen table and digging inside a cereal box to find a free and fun collectable," says Fawad Farrukh, director of marketing for cereal of General Mills Canada. "By bringing back this familiar tradition, we want to generate excitement amongst Canadians, add some entertainment to the breakfast table, and take consumers back to the simpler days of their youth."

Canadians can find the free offers in select flavours while supplies last.

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