Paul Wood, president and CEO of Giant Tiger Stores Limited

Paul Wood sees a lot of potential for growth for Giant Tiger. Although not divulging plans on a regional basis, the chain’s president and CEO says the company continues to explore options for expanding stores in Western Canada.

Wood discussed Giant Tiger’s growth strategies in a wide-ranging interview on a Retail Council of Canada “In Conversation” webinar with RCC’s president and CEO Diane Brisebois.

Wood says an important component to the chain’s success is its focus on improving the customer experience. It’s one reason why it also recently launched its popular GTVIP loyalty program as part of its ongoing expansion in Western Canada.

“We see GTVIP as a key tool, particularly in conjunction with shoppers’ digital shift for customer engagement and they’ve responded very favourably. We provide additional savings that are not part of the regular flyer program.”

Giant Tiger is well positioned for growth adds Wood.

“We’re happy to be in discount because Canadians love a deal and our GTVIP is one way that allows us to offer more deals. Everything we’re seeing shows that our efforts are resonating with customers.”

Giant Tiger has been expanding its domestic supply base with buying teams constantly on the hunt for outstanding products.

“It is sometimes hard to find a supplier on a local level who can provide the scale we need, but it’s something we may be able to explore. We buy local as often as possible in grocery and produce.”

Wood expressed gratitude for great long-term relationships the company has had with many vendors.

“We need them to be ready to grow with us. It’s a cooperative effort. It’s a mutually beneficial relationship and we see a lot of potential for growth. We’ll depend on our vendor partners to help us take advantage of growth opportunities.”

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