Metro Inc. donated $50 million worth of food in 2022 to food banks in Ontario and Quebec in addition to making a financial contribution of $5.5 million to different causes. The company reported on its 2022 initiatives to support food insecurity in the country.
One More Bite is Metro's leading initiative to fight food waste by donating quality unsold products from participating stores in Ontario and Quebec to local food banks. From 2016 to 2022, through the Metro, Super C, Food Basics, Adonis and Marché Richelieu banners, the chain says it has recovered and redistributed more than 23 million kg of food, the equivalent of close to 45 million meals.
"We are committed to contributing to the economic and social well-being of the communities in which we operate. In 2022, in addition to our financial support of $5.5 M, we raised $6.8 M thanks to the participation of our store and pharmacy networks, the commitment of our colleagues and the generosity of our customers in various campaigns. We would like to thank all of them for having contributed to raising these funds which are essential to our community partners," says Marie-Claude Bacon, vice president, public affairs and communications at Metro Inc.
As a complement to its food recovery program, the company launched its first company-wide fundraising campaign, Healthy Together, in November and December of last year. The campaign raised an additional $2.2M to help fight food insecurity thanks to the generosity of customers from Metro, Food Basics, Super C, Première Moisson, Adonis, Jean Coutu and Brunet. For the occasion, Metro donated an additional $550,000 to three long-time partners: Feed Ontario, Food Banks of Quebec and New Brunswick Food Depot Alimentaire, bringing the total amount of this inaugural initiative to $2.8 M. For every $1 received, the food banks can provide three meals to someone in need.
Metro says it also donated $2.4 million to the United Way and close to $1.7 million to the Canadian Red Cross Ukraine Humanitarian Crisis Relief Fund.