Grocerist, which offers a grocery-specific e-commerce solution built on Shopify, has launched a new e-commerce fulfillment app that enables independent grocers to cut ties with third-party marketplaces and run their own e-commerce operations. The new feature is included in the Grocerist platform at no additional cost, is web-based and can be used on any mobile, tablet or desktop device. Grocerist will publicly debut its fulfillment app at the National Grocers Association NGA Show 2023, taking place in Las Vegas from Feb. 26-28, 2023.

“Every day, we speak with grocers who are desperate to get off marketplaces and take control of their e-commerce destiny,” said Matt Smith, co-founder and COO of Grocerist. “Feedback on our new fulfillment app has been overwhelmingly positive - every grocer currently on our platform has plans to use it. Our combination of demand gen plus operations, tailored just for grocery, has struck a chord.”

“Grocers are making omnichannel a priority, and you can’t do omnichannel well without an e-commerce presence that you control,” continued Smith. “We think Grocerist’s new fulfillment app will play a key role in helping customers improve profitability with a comprehensive omnichannel strategy.”

Grocerist’s mission is to help digitize and modernize the independent grocery industry worldwide. Its solution helps grocers grow their average order value, win new customers, build loyalty and drive higher profits online and offline with tools and services for digital marketing, and drive social media commerce.

"With custom applications like Grocerist’s fulfillment app, the Grocerist team is unlocking the power of Shopify for use in the grocery e-commerce environment,” said Peter Leech, managing director of The Partnering Group, a global retail consultancy. “Shopify is truly the second titan of e-commerce after Amazon and has successfully supported more than a million e-commerce businesses across retail. The opportunity for grocers to finally be able to leverage the stability and ongoing innovation pipeline of Shopify is exciting."