The HEINZ brand has won three ‘Golds’ in the food category at the 2021 Canadian Marketing Awards (CMAs), which took place on November 18th. HEINZ won in the following categories:
Brand Building
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
Business Impact
Campaign: Heinz Crowdsauced
Client: Kraft Heinz
Agency: Rethink
Engagement
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink
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"Shop Walk" is a collaboration between Grocery Business and Field Agent that provides virtual store tours of new grocery stores across Canada. Images provided by Field Agent.
Video credit: Kathy Banks of Indigo
Video credit: Kathy Banks of Indigo
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