Heinz looked through old internet posts and came up with three new limited-edition sauces: Tarchup, Wasabioli and Hanch.
Heinz created this campaign because of popular online posts that previously created Heinz Mayochup and Mayoracha.
“We’ve seen incredible success with innovations such as Mayochup and Mayoracha,” says Daniel Gotlib, associate director of brand building & innovation of Kraft Heinz Canada. “There’s a lot of appetite for Heinz mashups as consumers continue to explore bolder and more unique flavour pairings. Surprisingly, there is a lot of social conversation about condiment mashups, and we saw an opportunity to work with our fans in creating mashups that are inspired by them.”
The sauces are now available at select grocery retailers across Canada.
Canadians can learn more at HeinzCrowdsauced.ca