Unilever has announced that all of its Hellmann's mayonnaise jars and bottles will be made with 100 per cent recycled plastics by March 2020, a change that will save approximately one million kilograms of virgin plastic this year, says the company.
"Canadians want to do what's right, seeking out products and brands that prioritize the planet," says Gary Wade, president, Unilever Canada. "By transitioning our bottles and jars to ones made with 100% recycled plastic, Hellmann's is helping make sustainable choices more accessible, while continuing to deliver the great taste Canadians know and love."
Hellmann's efforts will contribute to Unilever's commitment to ensure all its plastic packaging is fully reusable, recyclable or compostable by 2025 and is one way the brand is helping to deliver on Unilever's Sustainble Living Plan. With an overall goal of moving towards a more circular economy, Unilever is working across multiple fronts to reduce the amount of plastic it uses and invest in plastics that are made from recycled materials.
By converting to PCR plastic jars and bottles, Hellmann's packaging will have a slightly darker tint compared to previous packaging. This results from mixing and melting recycled plastics, all of which are 100 per cent food safe. The new Hellmann's packaging will also feature the How2Recycle label to provide clear instructions on how to recycle correctly.