hellofresh

HelloFresh has launched its all-new Fresh Food Explorers Program to “empower a generation of adventurous eaters across Canada.” The program will provide funding and support to registered charities across the country helping kids to experience, experiment with and learn to love fresh food.

Facts and figures:

  • Studies show it can take 8-15 tries before kids like new foods, and that lower-income families minimize food waste risk by buying familiar foods—often calorie-dense, nutrient-poor foods.
  • Research released last month has also shown that the calories that children and adolescents consumed from ultra-processed foods jumped from 61% to 67% of total caloric intake from 1999 to 2018.

The inaugural recipient of funding from the Fresh Food Explorers Program is Farm to Friends, an inspiring program run by the West Kootenay EcoSociety in Kootenay, B.C.

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