On a national level, Canadians voted IGA, Metro and Real Canadian Superstore as the “Most Trusted” conventional grocery stores in the 8th annual BrandSpark Most Trusted Awards (BMTA), selected by more than 10,000 Canadian shoppers.
However, regionally Canadians favoured different banners. The Real Canadian Superstore won the award for conventional grocery store in the West, No Frills was selected in Ontario, IGA in Quebec and Sobeys in Atlantic Canada. No Frills was again selected as the most trusted discount grocery store nationally while Maxi won the recognition for discount in Quebec.
For grocery ecommerce on a national level, IGA, Instacart, PC Express and Walmart tied for most trusted brands in grocery delivery, while in Western Canada Instacart and Save-On-Foods tied. In Ontario, Instacart, PC Express and Walmart tied while IGA won the award in Quebec. And PC Express was voted the top grocery pickup.
The grocery store awards are part of a broader annual BrandSpark awards program in which Canadian shoppers vote on the most trusted brands in a wide range of categories.
“Building consumer trust is one of the most effective ways to grow and sustain market share during volatile times like these,” says Robert Levy, president of BrandSpark International. “While the dramatic spike in online shopping has led to broader exposure of an array of brands, the survey findings show consumers still gravitate to brands that provide consistency, quality and fair prices, and are relied on by other consumers. However, those brands must act with integrity, and those that do are being rewarded with customer loyalty.”
Participants voted for the brands that they trust most in 97 categories including several that have become increasingly important in pandemic times, such as Grocery Delivery, Video Conferencing Apps, Online Document Signatures and Streaming Services. BrandSpark runs these independent awards each year to help consumers shop smarter.