Frank Lovsin, founder and chairman emeritus of Freson Bros., an Alberta independent food retail company, passed away peacefully at home with his family by his side on Sunday, November 20, 2022, at the age of 88.
Born and raised in Mountain Park, Alta., Frank dedicated his entire life as a faithful son of Alberta and Canada.
Lovsin was above all a visionary who saw business opportunities while serving the need for quality food in rural Alberta communities. He was a consummate entrepreneur who built a chain of 16 food retail locations from a butcher shop in Hinton. He was a humanitarian-philanthropist who practiced being a faithful steward from his mother Eva’s life motto: “You make a living by what you earn, but you make a life by what you give”. As a community builder, he believed that investing in community development is a worthy duty and as a member of the Order of Canada since 2010, he took to heart its motto: DESIDERANTES MELIOREM PATRIAM (They desire a better country). He was a fiercely independent Albertan, who did not mince words to champion what was best for his community, his country and the world at large. Above all, Lovsin’s life was devoted to his family and his craft as a merchant.
As a community and business leader, Lovsin was recognized by his industry peers with numerous lifetime achievement awards as well as by various communities including the Aboriginal and First Nations communities in Northern Alberta. He counted his service to rural communities as board chair of the Fairview College, Alberta Mortgage Housing Board, Alberta Energy Board, Alberta Premier’s Council and Independent Retail Grocers Association founding member, to name a few. Lovsin’s legacy continues to live on through his children and grandchildren and the strong ties with all the communities he made an impact on.